Naming Your Candle Business: How to Make It Clear and Personal

When you’re starting a candle business, one of the first creative steps is choosing your business name. It might sound simple, but your name is one of the most important parts of your brand. It’s the first thing people see, the first thing they remember—and sometimes, the reason they decide to check you out.

A great candle business name should make it clear what you do while also reflecting who you are. If people have to guess what kind of business you run, you risk losing potential customers before they ever visit your website or social media page.

Think of your name as both an introduction and a connection point. The introduction tells people what you offer. The connection point draws them in emotionally—it gives them something personal to remember you by.

My Story: Why I Named My Business Candle Studio 1422

When I started my candle business, I knew I wanted a name that was simple, clear, and meaningful. That’s how Candle Studio 1422 came to life.

The “Candle Studio” part is pretty self-explanatory—it tells people exactly what my business is about…candles. But the “1422” carries a deeper, more personal meaning. It was the street address of my grandparents’ home, the place that felt like my safe space growing up. It’s where I felt the most peace, comfort, and love—feelings that I wanted to capture in every candle I poured.

When customers visited my studio, they would often ask, “What does 1422 mean?” I loved sharing that story. Every time I did, people’s faces would light up, and the conversation instantly became more personal. That connection helped them see that my candles weren’t just products—they were pieces of a story, crafted with meaning.

Why Your Business Name Matters

Your business name sets the tone for so many things that you do in your business. It helps customers understand what you offer, shapes their first impression, and gives them a reason to remember you. A clear name—like “Candle Studio,” or “The Soy Candle Mentor”—instantly communicates what your business is about.

But weaving in a personal element makes your brand more relatable. Maybe it’s a nod to where you grew up, a word that holds meaning for you, or something that connects to your “why.” That personal touch makes your business feel real and grounded, not generic or mass-produced.

The Takeaway

When naming your candle business, aim for clarity and connection. Choose a name that tells people what you do—but also why it matters to you. Those personal details are what make small businesses special.

People love stories. When they ask, “Why did you choose that name?” and you share something heartfelt, they’ll remember not just your brand—but you.